Frozen (Nov. 27): Disney Animation is back on Thanksgiving weekend for the first time since 2010, when Tangled opened strong on its way to just over $200 million. Frozen's story isn't as immediately interesting, and marketing has yet to sell this to boys the way Tangled did. Still, this is the latest holiday season in which the studios have neglected to schedule compelling content for families in December. As a result, Frozen should play well all the way through Christmas, and could end up matching Wreck-It Ralph ($189.4 million). Forecast: $185 million.
Thursday, November 14, 2013
Frozen Preview (Nov. 27)
Frozen (Nov. 27): Disney Animation is back on Thanksgiving weekend for the first time since 2010, when Tangled opened strong on its way to just over $200 million. Frozen's story isn't as immediately interesting, and marketing has yet to sell this to boys the way Tangled did. Still, this is the latest holiday season in which the studios have neglected to schedule compelling content for families in December. As a result, Frozen should play well all the way through Christmas, and could end up matching Wreck-It Ralph ($189.4 million). Forecast: $185 million.
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